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NIVEA Sales

Beiersdorf AG (BEI) shares jumped 15.04% to $77.55 to date as of July 31 as the household and personal products company retained steady dividend amount of 70 euro cents and yield of 1.03%. The company based in Hamburg, Germany, offers skin and body care products via its consumer business segment, NIVEA and Eucerin among its popular brands.

In the first quarter sales of the cosmetics and skin-care company increased 6.9% to 1.71 billion euro. Adjusted earnings before interest and taxes jumped 8.5% to 255 million euro ($290 million). BEI is active through 150 affiliates worldwide. The company is majority owned by Maxing Vest AG, a diversified retail holding in the consumer staples sector.

With respect to luxury and cosmetics industries, positive future growth will be driven by more urban clients, online shopping and cut-rate reliance on the wholesale market, in addition to consumer friendly welcome to younger, male customers. A series of health care companies compete in the dental, beauty and personal care segment.

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